adidas X Speedflow Experience
Welcome to Speedfulness | X Speedflow Experience | adidas Football
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Adidas X Speedflow Experience

For the launch of the adidas X Speedflow, director Erwin van den IJssel worked with The Marketing Store and adidas football to create this live event film. This is compilation of that film, but for the full ten minute version head over to the second official upload.

The film brought together some of the biggest players in the world including Mohamed Salah, Serge Gnabry, Vivianne Miedema, Karim Benzema, Lindsey Horan, Son Heung-min, Scott McTominay, João Félix, Andreia Faria and of course the one and only Leo Messi! 

Maintaining dynamism and energy throughout the ten minutes was vital to engage the audience, so Van den IJssel drew on a variety of styles and techniques. They ranged from a full CG rendered laboratory environment, to digital collage, cel animation and a 3D product tech section. A virtual host was then used to help the audience navigate through the world of Speedfulness. The host was first captured in live action and then created using match moving and 3D simulation.

Director: Erwin van den IJssel

Client: adidas Football

Agency: The Marketing Store
Senior Account Director: Mike Wolverson
Creative Director: Steve Guilfoyle
Business Director: Chris Bennett
Chief Creative Officer: Andy Taylor
Digital Creative Director: Darren Groucutt
Senior Digital Project Manager: Vinesh Shah

Executive Producer: Ania Markham, Jules Tervoort
Head of Post Production: Ivor Goldberg
Producer / VFX Producer: Kristian Stoykov
Shoot Producer: Liene Berina

VFX supervisor: Guido Ekker
CG supervisor: Jeroen Aerts
Motion design supervisor: Doma Harkai
Compositing supervisor: Chris Staves
FX supervisor: Dieuwer Feldbrugge

VFX artists: Matteo Giorni, Owen Buckley, Charleton Mercelina, Gürkan Yilmaz, Auke de Vries

Motion design: Hugo Morais, Juri Agostinelli, Lorenzo Botticelli, Kim Taylor

Compositors: Janneke van der Wel, Fabio Malfa
Matte painting: Vincent Boudewijn

Editing: Fiona Fuchs
Grading: Laurens Orij @ Crabsalad
Audio: We Are Audio
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