Director Mischa Rozema was tasked with reflecting the impressive electric hybrid power and offroad capabilities of the new DS7 in this television commercial. The electrically charged beast, crafted by the Post Panic team, shows just that. Running through the mountainous landscape, it uses its environment to power up, becoming master of its surroundings.
The production saw Mischa shooting on location in Montenegro before returning to the The Panics studio in Amsterdam, and working with the Post Panic VFX team there.
Production Company: BIG Productions Director: Mischa Rozema Post Production: Post PanicDirector of Photography: Jan David Gunther Client: DS Automobiles Agency: Publicis La Maison
Executive Producer: Jules Tervoort Head of PostProduction: Ivor Goldberg
VFX Supervisor: Guido Ekker VFX Producer: Kristian Stoykov CG Supervisor: Dimos Hadjisavvas Lead VFX Artist: Chris Staves, Senior VFX Artists: Jeroen Aerts, Dieuwer Feldbrugge, Marti Pujol VFX Artists: Kim Taylor, Davide Raimondo, Vincent Boudewijn, Matteo Giorni, Karolis Jurkstaitis, Daan Spruijt 2D Artists: Amy Holst, Joshhua Dunlop